Our Team
Michael Chernoff
With over 50 years of experience in the financial services industry, Michael Chernoff is a seasoned financial advisor based in Tampa, FL. Affiliating with Osaic Wealth, Inc., Michael specializes in crafting customized investment and retirement strategies to help individuals, families, and businesses meet their unique financial goals. He takes a personalized approach, focusing on each client’s specific financial situation, goals, and risk tolerance to create balanced portfolios that are designed to preserve and grow wealth. Michael’s expertise extends beyond traditional financial planning. He assists clients with complex financial challenges, including liquidity needs for estate taxes, loan repayments, and personal or business emergencies. He also helps business owners develop exit strategies, ensuring a smooth transition when it’s time to sell or pass on their business. Known for his people-first philosophy, Michael prioritizes building lasting relationships and offering personalized service. He founded Insurance and Trust, a second generation family-owned insurance agency, to safeguard his clients' wealth through thoughtful planning and reliable service. Today, through IAT Wealth Partners, Michael continues to build on this legacy by offering cutting-edge solutions and fostering strong relationships with associates across the country. In addition to his wealth management expertise, Michael is a professional in using life insurance as a strategic tool for both personal and business financial planning. With a focus on collaboration and long-term success, Michael works diligently to help ensure that every client's future is retirement ready.
Jeff Chernoff
Jeff Chernoff is a native of Tampa Bay who works in his family business. As President of IAT, Inc or IAT Insurance and Trust, Jeff focuses on multiple lines of insurance and investments. Jeff and his family take pride in his being a 3rd generation advisor serving businesses, families, and individuals. Prior to his work in financial services, Jeff worked in higher education at the University of North Dakota, Ferris State University, and Virginia Tech. He holds a Bachelors of Science from the University of Florida and a Masters Degree from the University of North Dakota. He also holds two designations: Life Underwriter Training Council Fellow (LUTCF) and Life and Annuity Certified Professional (LACP). Jeff currently serves as a member of the Tampa Bay Chamber’s Board of Directors, Chair of Policy Advisory Committee, and as a member of the Chamber’s Finance Committee. Previous to this Jeff has worked with the Minority Business Accelerator, Minority Empowerment Program, served as a mentor for Emerging Leaders Mentor-Protégé program, been a past Day Chair for Collegiate Leadership Tampa Bay, Day Chair for Leadership Tampa, and is a past Chair for Leadership Tampa Alumni and Emerging Leaders. In addition to his Chamber involvement, Jeff is very active with his industry organization by serving as a member of the National Association of Insurance and Financial Advisors (NAIFA) National Political Action Committee, has been a past President of both NAIFA- Florida, and his local chapter NAIFA-Tampa Bay. Jeff is actively involved with Stage Works and Instruments of Change. Jeff and his wife, Cara, and their son Joshua, reside in Tampa.